Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about certain products, the products will work well. Which of the following biases are the marketing firms trying to address?

Question

Quizplus · Accepted Answer

The availability heuristic represents a decision maker's tendency to base decisions on information that is readily available in memory. Information is more accessible in memory when it involves an event that recently occurred, when it is salient, and when it evokes strong emotions. This particular instance shows that if people assume that if they have heard about certain products, the products will work well.

Marketing Firms Strive to Ensure That People Are Aware of Their