A manager of an advertising firm appointed two employees to strike an advertising deal with one of their big clients. They were chosen as they had made a similar agreement previously with another client. Which of the following biases was the manager engaging in?
A)Representativeness heuristic
B)Anchoring heuristic
C)Framing bias
D)Fundamental attribution error
E)Self-serving bias

Question

Quizplus · Accepted Answer

The representativeness heuristic is used when people estimate the probability of an event occurring. It reflects the tendency to assess the likelihood of an event occurring based on one's impressions about similar occurrences. This example shows how the manager appointed two employees for striking a deal with their clients as they had previously made a similar agreement with another client.

A Manager of an Advertising Firm Appointed Two Employees to Strike