According to Ajzen's theory of planned behavior, _____ refers to the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question.
A)intention
B)attitude toward the behavior
C)subjective norm
D)perceived behavioral control
E)predictor

Question

Quizplus · Accepted Answer

Attitude toward the behavior refers to the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question.

According to Ajzen's Theory of Planned Behavior, _____ Refers to the Degree