The "bandwagon" advertising technique portrays sports celebrities, actors, medical personnel, or rock groups stating the attributes of the product they are getting paid to sell.

Question

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The "bandwagon" advertising technique appeals to the consumer's desire to be part of the group or to not miss out, rather than specifically using celebrities or professionals to endorse a product.

The "Bandwagon" Advertising Technique Portrays Sports Celebrities, Actors, Medical Personnel