Creighton Bicycles and Repair conducted a survey and discovered that among customers who had tried both bike shops, its successful cross-town competition was preferred about 80% of the time.The most frequently cited reason was customer service.This information would be most helpful to introduce to employees during which stage of Lewin's change model?

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For Lewin's "unfreezing" to take place, employees need to become dissatisfied with the old way of doing things.One technique used to help unfreeze organizations is benchmarking, a process by which a company compares its performance with that of high-performing organizations.

Creighton Bicycles and Repair Conducted a Survey and Discovered That