When It Comes to Failure in the Innovation Process, Procter

When it comes to failure in the innovation process, Procter & Gamble CEO A.G.Lafley suggests that the key is to

A) work within a competent team so that blame is spread around among strong players.
B) look for innovation in small increments, so that failure risks are small.
C) develop a tolerance for ambiguity so that failure does not personally upset you.
D) fail early, fail cheaply, and don't make the same mistake twice.
E) avoid it by almost any means necessary, since it will irreparably harm your reputation.