Sandra did an Internet search for Jamaican hotels when she was setting up her vacation, but found over 7 million results, of which she could only handle looking at about two pages.Sandra is operating under conditions of bounded rationality.

Question

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Bounded rationality is a concept that suggests that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time and money, and their cognitive capacity, values, skills, habits, and unconscious reflexes .

Sandra Did an Internet Search for Jamaican Hotels When She