Capital One uses predictive modeling by conducting experiments to evaluate which customers will sign up for credit cards and pay back their debt.

Question

Quizplus · Accepted Answer

Companies such as Capital One look well beyond basic statistics, using data mining and predictive modeling to identify potential and most profitable customers.Predictive modeling is a data-mining technique used to predict future behavior and anticipate the consequences of change.

Capital One Uses Predictive Modeling by Conducting Experiments to Evaluate