Redbox uses the large amount of data that it collects at its video and game rental kiosks to determine ways to improve customer retention and to encourage multiple rentals at the same time.The chain is using
A)quantitative decision making.
B)data correlation.
C)heuristics.
D)business analytics.
E)the Delphi technique.

Question

Quizplus · Accepted Answer

Analytics, or business analytics, is the term used for sophisticated forms of business data analysis.In one example of analytics in gambling, data-mining software was used to analyze vast amounts of casino customer data to target profitable patrons.

Redbox Uses the Large Amount of Data That It Collects