Alaska Airline was profitable in 2011, prompting is to decide to remain a "smallish, specialized, regional airline in a world of global giants," which is an example of a stability strategy.

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A stability strategy is a grand strategy that involves little or no significant change.Example: Alaska Airlines, which enjoyed a profitable year in 2011, following a decade in which other carriers went bankrupt, decided to remain a "smallish, specialized, regional airline in a world of global giants," says one report, and to avoid cross-continental alliances and megamergers.Its stability strategy is simply to focus on lowering the cost per available seat mile.

Alaska Airline Was Profitable in 2011, Prompting Is to Decide