In a cost-leadership strategy, an organization targets a wide market and offers products or services of unique and superior value compared to competitors.

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The cost-leadership strategy is to keep the costs, and hence prices, of a product or service below those of competitors and to target a wide market.The differentiation strategy is to offer products or services that are of unique and superior value compared with those of competitors but to target a wide market.

In a Cost-Leadership Strategy, an Organization Targets a Wide Market