Southwest Airlines' goal of being highly profitable is a tactical goal.

Name: Southwest Airlines' goal of being highly profitable is a tactical goal.
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Question

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The strategic goal of top managers of Dallas-based Southwest Airlines is to ensure that the airline is highly profitable, following the general strategy of (a) keeping costs and fares down, (b) offering a superior on-time arrival record, and (c) keeping customers happy.

Southwest Airlines' Goal of Being Highly Profitable Is a Tactical