The goal to "improve the quality of customer service by instituting follow-up telephone calls this month" is not a SMART goal because it is
A)unlikely to align with higher level goals.
B)not measurable.
C)too simplistic.
D)not results oriented.
E)unlikely to result in improvement to customer service.

Question

Quizplus · Accepted Answer

Whenever possible, goals should be measurable, or quantifiable.Some goals such as those concerned with improving quality are not precisely quantifiable.In that case, something on the order of "Improve the quality of customer relations by instituting 10 follow-up telephone calls every week" will do.You can certainly quantify how many follow-up phone calls were made.

The Goal to "Improve the Quality of Customer Service by Instituting