Pizza Hut provides the use of its name plus operating know-how to companies in Costa Rica in return for a fee plus a percentage of profits.Pizza Hut is
A)exporting.
B)franchising.
C)countertrading.
D)involved in a strategic alliance.
E)involved in a greenfield venture.

Question

Quizplus · Accepted Answer

Franchising is a form of licensing in which a company allows a foreign company to pay it a fee and a share of the profit in return for using the first company's brand name and a package of materials and services.

Pizza Hut Provides the Use of Its Name Plus Operating