When the independent, high-end U.S.Grant hotel in downtown San Diego joined Starwood's Luxury Collection of hotels to gain "worldwide exposure," it was an example of a distributor relationship.

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Recently, high-end independent hotels have become affiliated with chains as strategic allies because chains can buy supplies for less, and they have more far-reaching sales channels.The 97-year-old U.S.Grant in downtown San Diego, for example, joined Starwood's Luxury Collection in 2005 to gain "worldwide exposure," according to a hotel spokesperson.

When the Independent, High-End U