A large athletic shoe company has agreed to work with a smaller company that has a new line of athletic clothing since the bigger firm does not have a similar offering and the smaller firm has limited experience in marketing and distribution.The two firms could be described as
A)union partners.
B)strategic allies.
C)distributors.
D)special interests.
E)regulatory institutions.

Question

Quizplus · Accepted Answer

The term strategic allies describes the relationship of two organizations who join forces to achieve advantages neither can perform as well alone.In this case the two companies have agreed to work together on a new line of athletic clothing.

A Large Athletic Shoe Company Has Agreed to Work with a Smaller