Yummeria Foods Inc.advertises its baking soda by prompting consumers to leave open a box of the product inside the refrigerator to remove food odour.It also advises consumers to keep an open box in all kitchen closets, and to pour down the contents of the box into the kitchen sink every month to freshen the drains.Yummeria Foods is using a _____ strategy to sell more of its baking soda.

Question

Quizplus · Accepted Answer

Yummeria uses a market penetration strategy.Market penetration involves increasing sales of present products in its existing markets without a change in either the basic product line or the market served.