Game Zoner, a manufacturer of toys, introduced and rushed to market a new gaming console to counter the other existing players in the market.But soon, complaints about incorrect programming of the console started pouring in.In which phase of the strategic marketing process did Game Zoner's strategy fail?

Question

Quizplus · Accepted Answer

Implementation, the second phase of the marketing plan, involves implementing the marketing program that emerges from the planning phase.If the firm cannot put the marketing program into effect-in the implementation phase-the planning phase was a waste of time.

Game Zoner, a Manufacturer of Toys, Introduced and Rushed to Market