Which of the following statements reflects both of the key elements in developing a marketing strategy for a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?
A) Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
B) Communicate using direct mail about the various walking surfaces the company can create for contractors who are building riding and walking paths.
C) Design a sample ad and test it using visitors to a trade show.
D) Hire six new sales representatives for one of its regional offices and train them on all aspects of strategy.
Correct Answer:
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