Companies are often tempted to encourage consumers to say positive things about their brand on a social media platform, thus affecting the company's credibility.

Question

Quizplus · Accepted Answer

This statement is true. Encouraging consumers to say positive things about a brand on social media can potentially lead to a bias in the brand's favor and may impact the credibility of the brand's online presence. It is important for companies to ensure that any consumer feedback (both positive and negative) is genuine and not influenced by incentivization or other tactics.

Companies Are Often Tempted to Encourage Consumers to Say Positive