Many performance metrics can be used to measure social media marketing programs, but marketers are advised to use no more than 20 to make this process manageable.

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There is no specific limit on the number of performance metrics a marketer can use to measure social media marketing programs. However, it is important to be strategic and only focus on metrics that align with business goals and provide actionable insights. Using too many metrics can make it difficult to identify the most important areas for improvement.

Many Performance Metrics Can Be Used to Measure Social Media