Kayne Products is a firm that manufactures consumer products.The company is planning to launch a new brand of perfumes that provide lasting aroma.The company requests consumers to submit taglines for the new product and offers rewards for the best tagline.This promotional activity is an example of a _____.
A) bonus pack
B) premium
C) contest
D) coupon
Correct Answer:
Verified
Q42: _ is a communications tool that provides
Q43: Loyalty programs are continuity programs that reward
Q44: _ refers to short-term marketing tools used
Q45: _ refers to the use of online
Q46: _ is a non-personal form of communication
Q48: _ promotions are short-term promotional tools used
Q49: _ is an effective medium for quickly
Q50: _ are price reductions supplied via mail
Q51: Pay-per-click advertising is also referred to as
Q52: _ is a marketing communications tool designed
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