_____ is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline.
A)Public relations
B)Sales promotion
C)Direct response
D)Mass advertising

Question

Quizplus · Accepted Answer

Direct response is a marketing communications tool designed to communicate with consumers one-on-one and to elicit a direct action either online or offline.

_____ Is a Marketing Communications Tool Designed to Communicate with Consumers