Coolit, an energy drink, pays Riveira Neighbourhood Association a fee to allow its involvement in an upcoming soccer match amongst different schools.The soccer match will be named after the energy drink, and Coolit will also have advertising banners at the event.Identify the marketing strategy that Coolit is adopting.

Question

Quizplus · Accepted Answer

Sponsorship involves a company paying a fee in exchange for inclusion in an event, involvement in its advertising opportunities, or exposure within the event itself.

Coolit, an Energy Drink, Pays Riveira Neighbourhood Association a Fee