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Nelly's, a Brand That Offers Its Customers Cosmetics with 100

Question 73

Multiple Choice

Nelly's, a brand that offers its customers cosmetics with 100 percent natural ingredients, has established itself through word-of-mouth marketing.Most of its new customers become aware of the brand through recommendations from existing customers.On its 10thanniversary, it offers to its members discounts on the newly launched range of cosmetics.Nelly's is most likely in the _____ stage of the customer advocacy funnel.


A) awareness
B) interest
C) purchase
D) advocacy

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