Latte, Inc.uses online multimedia to communicate information about the new Arabica coffee.Which of the following tools is the company using?
A)press release
B)social media release
C)search marketing
D)search engine optimization

Question

Quizplus · Accepted Answer

A social media release is a relatively new tool available for marketers to efficiently and effectively communicate information to the media and the public.Unlike press releases, which exist online and offline with mainly text-based information, social media releases use online multimedia to communicate with recipients.