The elements of the retailing mix, product and service considerations, retail pricing, physical location factors, and communications, focus on the consumer.

Question

Quizplus · Accepted Answer

The retailing mix, product and service considerations, retail pricing, physical location factors, and communication strategies all revolve around understanding and meeting the needs of consumers. Therefore, it is true that these elements focus on the consumer.

The Elements of the Retailing Mix, Product and Service Considerations