Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Question

Quizplus · Accepted Answer

Direct selling relies heavily on personal interactions and relationships between sales representatives and customers. In markets where consumers lack knowledge about products and brands, sales representatives can provide valuable information and build trust through these personal interactions, making direct selling a more effective approach.

Markets Where the Lack of Consumer Knowledge About Products and Brands