Graham's Spice LLC makes use of _____, which includes use of traditional media, new media, direct marketing, loyalty, and trade promotion to understand when and where its customers first think about purchasing its spices.
A)understanding consumers
B)retail positioning
C)shopper marketing
D)purchase matrix

Question

Quizplus · Accepted Answer

Shopper marketing is a discipline designed to understand how consumers behave as shoppers in different channels and formats.Consequently, shopper marketing practices extend well outside of the store, to the place and time when a consumer first thinks about purchasing a product.Shopper marketing is by necessity a multichannel practice that makes use of traditional media, new media, direct marketing, loyalty, trade promotion, and innumerable other marketing techniques.

Graham's Spice LLC Makes Use of _____, Which Includes Use