Daniel, an avid fly fisherman from a small village, needs large rubber rafts; chest and hip waders; special fishing rods, reels, and line; and an assortment of fishing tackle and lures.He orders his fishing supplies from Fish & Spin's catalogue due to the lack of any good stores in his village.His supplies are generally delivered to his home within 72 hours.Daniel is using a _____ to satisfy his fishing supply needs.

Question

Quizplus · Accepted Answer

Direct mail marketing creates value by providing a fast and convenient means of making a purchase.

Daniel, an Avid Fly Fisherman from a Small Village, Needs