Which of the following statements about direct selling is true?
A)Unlike other forms of non-store retailing, direct selling takes place in the business market.
B)Direct selling lacks demonstrations of the products in question.
C)Success of direct sales results from the convenience and personalized service provided.
D)Direct sales have been growing rapidly.

Question

Quizplus · Accepted Answer

A variety of companies have created an industry with billions in sales by providing consumers with personalized service and convenience by direct retailing.Direct selling is likely to continue to grow in markets where the lack of effective distribution channels increases the importance of door-to-door convenience and where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach.

Which of the Following Statements About Direct Selling Is True