In order to improve online order rates, a retailer should
A)Develop a social media strategy that engages consumers
B)Put heavy emphasis on low prices
C)Advertise both online and through traditional channels
D)Focus attention on commercial messages instead of word-of-mouth

Question

Quizplus · Accepted Answer

Social media engagement has been shown to have a tremendous impact on consumer online purchases.While 7% of online shoppers make a purchase overall, that jumps to more than 70% when the consumer has been directed to the site through social media recommendations.

In Order to Improve Online Order Rates, a Retailer Should