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Milky Way Inc

Question 91

Multiple Choice

Milky Way Inc., a regional manufacturer of dairy products, has developed a frozen soy-based yogurt product.The company feels that the choice of its distribution channel is critical to its new product's success, especially since the product is a perishable item, and the company wants to have it distributed across the nation.However, it will take some time before sales take off, and it wants to make sure the marketing program is consistent everywhere.It should use:


A) manufacturers' agents to sell to truck jobbers who in turn will deal with retailers.
B) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
C) a dual distribution system composed of both direct and indirect wholesalers.
D) a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.

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