Milky Way Inc., a regional manufacturer of dairy products, has developed a frozen soy-based yogurt product.The company feels that the choice of its distribution channel is critical to its new product's success, especially since the product is a perishable item, and the company wants to have it distributed across the nation.However, it will take some time before sales take off, and it wants to make sure the marketing program is consistent everywhere.It should use:
A) manufacturers' agents to sell to truck jobbers who in turn will deal with retailers.
B) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
C) a dual distribution system composed of both direct and indirect wholesalers.
D) a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.
Correct Answer:
Verified
Q86: Which of the following is true about
Q87: In order to improve online order rates,
Q88: Harry, upon arriving at a supermarket, researches
Q89: Truck jobbers are wholesalers who:
A)furnish the racks
Q90: For online shoppers under 35 years old,
Q91: Selling agents are agents who:
A)furnish the racks
Q93: Drop shippers are wholesalers who:
A)furnish the racks
Q94: _ furnish the racks or shelves that
Q95: A manufacturer's branch office:
A)performs a sales function
Q96: Which of the following are limited-service wholesalers?
A)selling
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