Play Along Inc., a new toy company, has launched Music Blocks at an initial price of $70.It is a set of electronic blocks that young children arrange in different combinations to create music and experiment with sound.To get the toy into the hands of the retailers, Play Along Inc.must choose to use a _____ to be principally responsible for the transactional channel functions.

Question

Quizplus · Accepted Answer

Manufacturers' agents work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.Manufacturers' agents act as a producer's sales arm in a territory and are principally responsible for the transactional channel functions, primarily selling.