Form utility involves efforts by intermediaries to help buyers take possession of a product or service, such as providing various ways for payment to be made for a product-by credit card, debit card, cash, or cheque.

Question

Quizplus · Accepted Answer

Form utility refers to how well a product or service meets the customer's needs or wants through its form, design, and function, not the methods of payment or delivery.

Form Utility Involves Efforts by Intermediaries to Help Buyers Take