Mozza cheese, a popular cheese distributor, distributes its cheeses to liquor stores across Canada, to use the liquor stores marketing channel.This is an example of dual distribution.

Question

Quizplus · Accepted Answer

Dual distribution refers to a company using two or more different types of distribution channels to reach its customers, such as selling directly to consumers as well as through retailers. In this scenario, Mozza cheese is using a single type of distribution channel (liquor stores), not multiple channels.

Mozza Cheese, a Popular Cheese Distributor, Distributes Its Cheeses to Liquor