Multichannel marketing is the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and in the online marketspace.

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the use of multiple channels such as social media, email, print media, television, etc. to reach and engage customers in a variety of ways. These channels work together to provide a seamless experience for customers regardless of where they shop, ultimately leading to customer retention and loyalty.

Multichannel Marketing Is the Blending of Different Communication and Delivery