Levi's sells its clothing line directly through its own stores, as well as through other retail stores such as The Bay, Zellers, and Sears.This is an example of a(n) _____.

Question

Quizplus · Accepted Answer

This is an example of dual distribution.In some situations, producers use dual distribution, an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.

Levi's Sells Its Clothing Line Directly Through Its Own Stores