The purpose of a vertical marketing system is to:
A) dissuade retailers from dealing with other manufacturers or wholesalers.
B) limit the number of retail outlets served, or maintain a limited service region.
C) achieve channel economies and maximum marketing impact.
D) eliminate competition by narrowing the channel from supplier to consumer.
Correct Answer:
Verified
Q42: _ websites focus mainly on converting an
Q43: _ websites are essentially electronic storefronts.
A)Informational
B)Transactional
C)Promotional
D)Logistical
Q44: Tabi's and Radio Shack provide appealing displays
Q45: Roses and Tulips, a popular chain of
Q46: Seven Eleven Stores has introduced different modes
Q48: _ is a dominant retailer that exemplifies
Q49: A(n) _ is the independent selling arm
Q50: An online pottery store, myclayworks.com, designs and
Q51: A(n) _ channel employs the Internet to
Q52: A(n) _ channel is an arrangement whereby
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