Retailers sometimes deliberately sell commonly used products, such as paper towels, soft drinks, and facial tissues, at very low prices to attract consumers who, the retailer hopes, will also buy other, regularly priced merchandise.This is referred to as below-market pricing.

Question

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This strategy is referred to as "loss leader pricing," where products are sold at a loss or minimal profit to attract customers to the store.

Retailers Sometimes Deliberately Sell Commonly Used Products, Such as Paper