Evergreen Inc.is a distributor of high-quality fruit, flowering, and shade trees.Every client of Evergreen Inc.is supplied with a catalogue since the prices tend to change with seasons. The catalogue specifies that an order of an assortment of five different trees will cost $89.99 each as opposed to $108.99 each when ordered separately.Evergreen Inc.uses _____.
A)standard markup pricing
B)bundle pricing
C)prestige pricing
D)price lining

Question

Quizplus · Accepted Answer

This is an example of bundle pricing.A frequently used demand-oriented pricing practice is bundle pricing, which is the marketing of two or more products in a single "package" price.