When a cereal manufacturer divides the sales revenue in a single year obtained by all its breakfast cereal brands by the breakfast cereal sales of all its competitors plus its own for that same year, it is calculating its _____.

Question

Quizplus · Accepted Answer

Market share is the ratio of a firm's sales revenues or unit sales to those of the industry (competitors plus the firm itself).

When a Cereal Manufacturer Divides the Sales Revenue in a Single