_____ strategy is when a company uses a low price to enter the market to encourage rapid acceptance of an innovation or to combat a competitive threat.
A)Yield management pricing
B)Penetration pricing
C)Prestige pricing
D)Price lining

Question

Quizplus · Accepted Answer

If a company uses a low price to enter the market, this is referred to as a penetration pricing strategy and is used to encourage rapid acceptance of an innovation or to combat a competitive threat.

_____ Strategy Is When a Company Uses a Low Price