Which of the following marketing objectives should a product in the introduction stage of the product life cycle have?
A)to gain awareness and stimulate trial
B)to stress differentiation
C)to maintain brand loyalty
D)to gain as much distribution as possible

Question

Quizplus · Accepted Answer

The marketing objective during the introduction stage is to create consumer awareness and stimulate trial for the new product.

Which of the Following Marketing Objectives Should a Product in the Introduction