Freshmornings is one of the breakfast cereals produced by Kenny's Ltd.Marketers at the company analyze that the product is experiencing a slowdown of growth in both sales and profits.Within a year, due to changes in consumer needs, the product sales have consistently decreased.They decide to keep the product but reduce the marketing support in an attempt to reap some minor profits at this stage in the life cycle. Which strategy were the marketers at Kenny's adopting when they decided to reduce the marketing support for Freshmornings to reap some minor profits?
A)price moderation
B)price skimming
C)harvesting
D)line extension

Question

Quizplus · Accepted Answer

The marketers at Kenny's were adopting the harvesting approach.Deletion is when a product is discontinued, while harvesting is when a company keeps the product but reduces marketing support in an attempt to reap some minor profits at this stage in the life cycle.

Freshmornings Is One of the Breakfast Cereals Produced by Kenny's