The core product is the physical good or the service that a consumer purchases when buying a product.
Correct Answer:
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Q5: The depth of a company's product mix
Q6: For many products, the packaging and labelling
Q7: A generic brand is owned by a
Q8: Sales of business products are directly related
Q9: A family brand name saves the company
Q11: Brand refers only to the name of
Q12: Supplies include tools and office equipment and
Q13: The inventory of goods is more complex
Q14: Specialty products are items for which the
Q15: Production goods and services are items used
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