Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. Spectra is being introduced as a leisure car.This implies that the car will be used primarily for the purpose of relaxation.Which of the following product concepts is being discussed here?

Question

Quizplus · Accepted Answer

This scenario focuses on the core product concept.The core product refers to the fundamental benefit that a consumer derives from having the product.

Fast & Swift, a Sedan Manufacturer, Has Introduced Spectra, a Leisure