Very infrequent purchases and only some comparison shopping are characteristic of the purchasing behaviour for a type of consumer product such as burial insurance that a prospective buyer may not initially want.These products are referred to as _____ products.

Question

Quizplus · Accepted Answer

Unsought products are items that the consumer either does not know about or knows about but does not initially want.Consumers make very infrequent purchases, using some comparison shopping, and will accept substitutes.

Very Infrequent Purchases and Only Some Comparison Shopping Are Characteristic