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Which of the Following Is True About a Manufacturer's Brand

Question 100

Multiple Choice

Which of the following is true about a manufacturer's brand?


A) It refers to a statement indicating the liability of the manufacturer for product deficiencies.
B) It refers to a brand owned and produced by the manufacturer.
C) It refers to a brand in which a company uses one name for all of its products.It is often referred to as a blanket or family branding strategy.
D) It refers to a brand in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called a private label.

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