Motario markets many of its brands based on age and gender requirements.Motario W is a calcium supplement created for women, while Motario Kids is geared to children between the ages 2 and 12. Motario W is created for women, while Motario Kids is targeted to children from 2 to 12 years of age.This is an example of _____.
A)psychographics
B)behaviouristics
C)demographics
D)geographics

Question

Quizplus · Accepted Answer

This is an example of demographics.One of the easiest factors to determine is the demographic profile of a target market.This includes identifying ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.

Motario Markets Many of Its Brands Based on Age and Gender